Search engines don’t like familiar or generic content. There’s so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Good content will also naturally improve search rankings by attracting more backlinks and social shares. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your site? Well-written alt text can improve search rankings because search engines will check these for relevant keywords.